Studio Science Launches World’s First Optimizely SaaS Website
The consultancy replatformed its site in a little more than two months.
Indianapolis, Indiana, February 11, 2025 – Studio Science has made history in two ways as both the first company to launch a website on Optimizely’s new software-as-a-service (SaaS) CMS platform and the first partner to implement the technology.
The CX consultancy and Optimizely partner replatformed and redesigned its own website from WordPress VIP to Optimizely’s CMS in just a little more than two months, launching in early January as the first go-live since the digital experience platform provider released the SaaS version of its CMS in July of 2024.
“As both an Optimizely partner and a company that delivers exceptional digital experiences for our clients, this move made perfect sense for us,” said Steve Pruden, CEO of Studio Science. “It’s important to us that we practice what we preach, and as we launch SaaS sites for our clients moving forward, they can feel confident that we both have the experience and aren’t doing anything we wouldn’t, and didn’t, do for ourselves.”
The SaaS version of Optimizely’s CMS is designed to increase flexibility and personalized content for marketers. Among the features offered by Optimizely and utilized by Studio Science in the site development were:
- Modern WYSIWYG editing with Visual Builder
- Rapid iteration/feedback loops between marketing, design, development with deployment-free updates
- Hassle-free hosting and preview builds with Netlify
- Fast content delivery with Graph
- Ready for next phase, data-driven personalization use cases
“We are thrilled to see Studio Science become the first website to go live on the SaaS version of our CMS,” said Alex Atzberger, CEO at Optimizely. “This milestone showcases not only the power and flexibility of our platform but also the ease and speed to replatform the site in less than three months. Studio Science is both a valued partner and customer, and we look forward to a strong ongoing collaboration in pushing the boundaries of digital innovation together.”
Studio Science is in the process of implementing Optimizely websites for several clients in the coming months. You can learn more about Studio Science’s Optimizely services on its website.
About Studio Science
Studio Science is a CX consultancy creating better commerce, customer, and brand experiences through the union of human-centered design and leading technology to make people's lives better. Our creative, strategy, and technical teams work as an extension of our clients, enabling them to activate their true purpose. We work with some of the world’s largest organizations across a diverse set of industries, using people-centered insights to create end-to-end experiences that truly make a difference. Learn more at www.studioscience.com.
About Optimizely
Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.
