EbookAIOptimizely

How to Incorporate Experience into AI

Someone's hands typing on a laptop with icons for AI hovering above the screen.

What You'll Find Inside

Agents are the next phase of the AI evolution, making scalability possible while smoothing out customer experiences, whether it's for marketing, commerce, or customer service. AI now has to act. And it has to add to the experience by being an experience in itself.

We’ve built on our ebook focusing on commerce AI experiences and have enlisted the help of our partners and AI/holistic marketing experts at Optimizely to show how to create experiences around AI agents.

In addition to breaking down the types of agents available and how they differ from previous AI solutions, this ebook will walk through the steps to creating experience around AI agents, including how to:

  • Infuse your brand identity into the agent
  • Get your data in order
  • Resolve issues effectively
  • Optimize continuously 

When you download, you'll also receive an infographic breaking down the differences between chatbots and agents and why agents are the next step in the AI evolution. 

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