Supervised Autonomy Wins: The 2026 Agentic Commerce Report
What You'll Find Inside
This year’s research takes a different approach.
Instead of focusing only on how consumers feel, we set out to understand how commerce itself is changing as AI moves from influencing decisions to taking action.
As agent-driven experiences begin to shape discovery, transactions, and service, the biggest shift isn’t just in behavior. It’s in how organizations need to operate.
We surveyed business and technology leaders to understand where companies are today, where they’re headed, and what’s getting in the way.
What emerged is a clear set of patterns:
- Most organizations are not ready for agent-driven commerce at scale
- Controlled systems outperform fully autonomous approaches
- Discovery is shifting toward AI-mediated, outcome-based experiences
- Loyalty is increasingly driven by reliability, not brand affinity
- The biggest risks are concentrated in payments, fulfillment, and decisioning
This report outlines what these shifts mean in practice and introduces a clear framework for how to move forward.
Fill out the form to access the full report, including key data points, leadership insights, and a practical blueprint for scaling agentic commerce.
