White Paper

Building the business case for brand

What's your business case for brand?

What is brand? And how can it serve as the engine that drives growth for your business?

Aligning a business around a definition of brand is one thing, but executing foundational brand work can be an immense challenge, especially for internal marketing teams. In this guide, you’ll learn how an incremental, holistic approach to brand can improve demand generation, team efficiency, employee confidence and efficiency, and even product roadmap.

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