We know that accurate, centralized data is the key to successful omnichannel marketing. What is talked about less is how those omnichannel experiences look like and how to actually deliver them. Similarly, you’ve likely heard a lot about Salesforce’s Data Cloud platform, but still may be unclear how to incorporate it within your tech stack to drive the results you’re looking for. This ebook has you covered on both fronts.

What you’ll find inside

We take a look at four actionable use cases across the customer journey where Data Cloud can impact your engagement with customers. This impact comes in two forms: efficiency within the people and resources you already have and relevance in the messaging going out to customers. These use cases include:

1. Data-driven commerce
2. Unified marketing profiles
3. Entry into AI
4. Order management

Each use case breaks down what Data Cloud provides, what your customers get out of it, why you should be incorporating the strategy, and how it can work for you business.