Unifying the OpenText Cybersecurity Experience

As OpenText expanded through acquisition, its Cybersecurity business unit brought together multiple industry-leading brands, including Zix, AppRiver, Webroot, and Carbonite. While the portfolio grew stronger, the digital experience became increasingly fragmented across multiple websites, CMS platforms, and brand narratives.

Studio Science partnered with OpenText to create a unified cybersecurity destination built on Optimizely, bringing together brand, content, and technology into a more scalable and cohesive experience.

Challenge

OpenText's Cybersecurity portfolio consisted of four separate brands, each with its own website, technology stack, and approach to customer engagement. The result was a disconnected experience for customers and internal teams alike.

OpenText needed to consolidate these experiences into a single destination that aligned with its broader design system while establishing a clearer story for the Cybersecurity business unit. At the same time, the company wanted to improve the content authoring experience, modernize its technology foundation, and create a platform capable of supporting future growth.

There was one additional challenge:

the first phase needed to launch by January 2025, leaving only a few months to move from strategy to execution.

Solution

Studio Science took a unified approach across brand, experience, and technology.

The engagement began with a focused brand sprint to align messaging across the cybersecurity portfolio, identify audience needs, and establish a more cohesive value proposition. The team then translated that strategy into a new digital experience aligned with OpenText's design system while creating a clearer path for customers to understand the full cybersecurity offering.

Built on that foundation, Studio Science implemented a modern Optimizely solution using a headless architecture, dynamic React components, and flexible content models. The new framework simplified content management, improved authoring workflows, and created a scalable foundation for future sites, products, and localization efforts. The success of the platform also led OpenText to migrate additional web properties to the same technology stack while introducing custom CMS capabilities that improved web operations efficiency.

Impact

OpenText launched its new Cybersecurity website on schedule, transforming a collection of disconnected brand experiences into a unified digital destination.

The recommended technology stack delivered a top-performing website, achieving strong performance across industry-standard metrics such as Google's Lighthouse scores. Internally, content teams gained a more efficient authoring experience, while customers benefited from a faster, more consistent digital experience across the cybersecurity portfolio.

The success of the initial implementation established a scalable foundation that enabled OpenText to migrate additional web properties to the same technology stack while creating a shared multisite architecture for future growth.

Key Outcomes

• Unified four cybersecurity brand experiences into a single digital destination
• Launched a new Optimizely-powered website on an accelerated timeline
• Delivered a high-performing website backed by strong Google Lighthouse scores
• Simplified content authoring and improved web operations efficiency
• Migrated additional OpenText web properties to a shared technology stack and multisite architecture
• Created a scalable, headless architecture for future growth
• Established a more cohesive cybersecurity brand story