Not only do B2B buyers prefer to conduct business online rather than through the outdated model of only dealing face to face with sales representatives, but the effect of B2C brands has also raised expectations for what the B2B commerce experience should be. You can no longer afford for B2B commerce to be on the back burner.
Commerce is not a one-size-fits-all approach. B2B transactions typically involve longer sales cycles, larger quantities and costs, and greater complexity in both products and services.
We can help you implement the right platforms that are both sophisticated enough to handle the complexity your business requires while also being customized based on what your customers need from you. And in addition to the point of sale, we connect your order management system (OMS), CRM, inventory management system, and other platforms to ensure a seamless and connected experience.
B2B buyers are matching their B2C counterparts in the number of channels and devices in which they’re engaging. They also have dwindling patience for poor experiences. Our experts work with you to better understand where your customers are and how they behave in order to deliver relevant content at every step in the customer journey, from consideration through delivery and loyalty.
Salesforce is one of the few companies with a commerce platform tailored specifically to B2B, while also employing the complete suite of platforms needed for a successful program. And Studio Science brings a decades-long partnership and more than 100 certified Salesforce resources to ensure you get the most out of your technology. Our expertise includes:
