Science Lab · Working Innovations on Salesforce Storefront Next

New Ways to Shop, Buy, and Run Commerce

Explore three working capabilities for Salesforce Storefront Next that help shoppers find and buy products and help commerce teams respond faster.

The Work

Better Shopping. Connected Checkout. Faster Commerce Operations.

See how Claude, Stripe, and Slack can support more helpful shopping experiences and more responsive commerce teams.

Shop

Claude Shopping Concierge

Help shoppers discover products, compare options, and build their cart through a natural conversation inside Storefront Next.

Buy

Native Stripe Checkout

Connect product discovery and payment in one guided experience, with the shopper reviewing and approving the purchase.

Operate

Commerce Operations Agent

Prepare, approve, and verify storefront updates so teams can respond faster to changing demand and business priorities.

Current demonstration: Slack

Shop · Claude Shopping Concierge

A Personal Shopper Inside the Storefront

Claude works inside Storefront Next with access to the live catalog and cart. Shoppers can ask questions, compare products, narrow their options, and update their cart through a natural conversation.

Ask

A shopper describes what they need in their own words.

Compare

Claude searches the catalog and lays out the best options side by side.

Refine

Follow-up questions narrow the choice on fit, compatibility, and delivery.

Add to Cart

Claude updates the cart in real time, ready for checkout.

What It Changes

Help shoppers find the right product faster and buy with greater confidence. The experience is designed to support stronger conversion and larger baskets.

Buy · Native Stripe Checkout

Shop and Pay, All in One Chat

Shoppers can move from product discovery to Stripe checkout within the same guided conversation. They review the full order and explicitly approve payment before the purchase is completed.

Decide

The shopper confirms their cart without leaving the conversation.

Review

They see the full order, including shipping and tax, before anything is charged.

Approve

The shopper approves payment through Stripe with a single, clear action.

Confirm

The order lands in Salesforce Commerce, ready to fulfill.

What It Changes

Reduce the steps between product discovery and payment while keeping the shopper informed and in control.

Operate · Commerce Operations Agent

Run the Storefront From the Thread

When demand changes or a promotion needs updating, commerce teams need to act quickly. In the current Slack demonstration, the agent prepares storefront changes, captures human approval, and verifies that updates are live.

Request

A merchandiser requests a pricing, promotion, or product-sorting update.

Prepare

The agent prepares the proposed change and shows what will be updated.

Approve

A teammate reviews and approves the change in the thread.

Verify

The agent checks that the approved update is live on the storefront.

What It Changes

Respond faster to changing demand and promotional opportunities. Reduce manual administration so merchandisers can spend more time on trading decisions, while retaining human approval and a clear record of changes.

Your Path Forward

From Your Current Storefront to a Clear Plan

You don’t need to have every technology or decision in place. Studio Science helps you assess where you are, identify the opportunities that matter, and define a practical path forward.

Assess Your Current Environment

Review your storefront, integrations, content, and workflows to understand what is working and where friction exists.

Connect the Opportunity to Business Priorities

Identify the customer and operational improvements that matter most to your business.

Define Your Path Forward

Determine which capabilities fit your needs and what implementation would require, including dependencies, scope, and next steps.

Behind the demonstrations: Contentful-managed content and specialized AI agents supporting Studio Science’s development process.

See It in Action

Bring Us the Journey You Want to Improve

Tell us where your customers or commerce team encounter friction. We’ll explore the relevant Science Lab capabilities with you and discuss a practical next step.