Ebook: Making the B2B Commerce Jump

Thanks to Amazon and other B2C brands, the expectations of B2B buyers have reached an all time high. Regardless if it’s professional services, or manufacturing, B2B buyers are demanding better visibility, ease of use, and personalization. Read the ebook to understand why B2B companies must embrace ecommerce and create end-to-end experiences.

What you’ll find inside

Until now, the B2B commerce tech stack and experience have largely been ignored, and companies relied on people and manual, spreadsheet oriented processes. During this time, changing behaviors moved more quickly on the B2C side, leaving B2B companies in the dust. There is a lot of ground to cover, and in the book, we’ll provide actionable insights to help you keep from falling on your face.

B2B Commerce’s two universal truths:

Truth 1: Time is of the essence because B2B buyers are no longer willing to put up with bad experiences.

Truth 2: Commerce must cover the complete buyers’ journey, and until you start thinking of the experience from end to end, you won’t be as successful as you want.

Embracing B2B Ecommerce

• Quantifying ROI
• What to do with your sales team
• Selling complex products online

Building out the full end-to-end experience

• Understand your operations
• Expand your reach
• Make customers’ lives easier