OpenView worked with Studio Science to design and build their main website and microsites in a way that engages visitors and effectively represents the OpenView brand.
OpenView is a venture capital firm that invests in expansion stage companies and helps them scale. OpenView guides their portfolio companies in customer acquisition, corporate development, product monetization, and talent acquisition to help them grow.
The OpenView team found that their existing website did not effectively represent their brand from a visual standpoint, and also did not provide them the necessary venue for their content to speak clearly to visitors about what makes OpenView different.
Studio Science began with a design direction informed by the existing OpenView brand as well as some work from a separate OpenView design partner. From there, we designed a scalable and unique website that gave the OpenView team a beautiful and flexible venue to show off their portfolio companies, explain their approach, and feature valuable resources and events. The site was built in WordPress for ease of editing and also to take advantage of the content the OpenView team already had housed in their previous WordPress site.
After the launch of the main site, Studio Science continued to work with OpenView to design and build microsites for various initiatives and events, including Accelerate, OpenView’s program to empower entrepreneurial women in tech.
The redesigned site was enthusiastically received by the OpenView team and continues to provide a compelling channel for them to represent themselves well, and promote their thought leadership.