Case Study


Defining the web presence of a major VC firm

OpenView worked with Studio Science to design and build their main website and microsites in a way that engages visitors and effectively represents the OpenView brand.

  • UX & UI Design
  • Website Development
OpenView logo design

OpenView is a venture capital firm that invests in expansion stage companies and helps them scale. OpenView guides their portfolio companies in customer acquisition, corporate development, product monetization, and talent acquisition to help them grow.


The Challenge

The OpenView team found that their existing website did not effectively represent their brand from a visual standpoint, and also did not provide them the necessary venue for their content to speak clearly to visitors about what makes OpenView different.

OpenView Website by Studio Science
OpenView Website

The Solution

Studio Science began with a design direction informed by the existing OpenView brand as well as some work from a separate OpenView design partner. From there, we designed a scalable and unique website that gave the OpenView team a beautiful and flexible venue to show off their portfolio companies, explain their approach, and feature valuable resources and events. The site was built in WordPress for ease of editing and also to take advantage of the content the OpenView team already had housed in their previous WordPress site.

Our experience working with the Studio Science team has been invaluable. They are always ready with fresh ideas both on the design and coding fronts. They know WordPress in and out and truly felt like an extension of our team throughout the design and build process. I couldn’t imagine a better partner.

Gail Axelrod, Director of Marketing at OpenView
Brooke Cagle

After the launch of the main site, Studio Science continued to work with OpenView to design and build microsites for various initiatives and events, including Accelerate, OpenView’s program to empower entrepreneurial women in tech.

OpenView Accelerate
OpenView Accelerate

The redesigned site was enthusiastically received by the OpenView team and continues to provide a compelling channel for them to represent themselves well, and promote their thought leadership.

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