MailChimp was looking for a more manageable way to craft and deploy their weekly agency email campaigns.
The email marketing service provider makes it possible for more than 14 million individuals and businesses to send a collective 1 billion email campaigns every day.
The MailChimp team recognized their need to more efficiently deploy their own weekly newsletter—MailChimp for Agencies. They wanted to improve the quality of the newsletter design as well as beautifully simplify it. Our team traveled to MailChimp HQ to talk to their marketing team about a similar issue Studio Science had solved with Periodic—our email newsletter. Impressed with the look and feel of Periodic along with Studio Science having a leader in email design/development on staff, they felt confident our team could fully meet their standards and reputation for high-quality work.
MailChimp launched the MailChimp for Agencies newsletter the year prior. The content was exceptional, but the complex design and layout made it difficult to produce on a weekly basis. The MailChimp team has experts on hand and they knew what they wanted, but didn’t have the capacity to accelerate the project. They came to Studio Science looking for a new design system that would leverage MailChimp’s pre-existing template language—making it easy for the marketing team to edit and send out the campaign without requiring intensive custom design and development.
Designing within these constraints forced Studio Science to take a different approach to the layout, design, and structure of the design system.
Our team took an aggressive approach to design and development in order to produce a cutting-edge newsletter that could be easily maintained by anyone on the marketing team.
The modular design was clean yet sophisticated, responsive, and bullet-proof across devices and email clients. “We broke the standard 600px for a more web-esque feel, included web-fonts for devices that supported it and included tweet sharers for quotes within email to help promote the newsletter,” said Austin Woodall, designer/developer. Along with being cutting-edge, it gracefully degraded to older devices and email clients such as Outlook 2000. Our team thoroughly tested this email against 20+ devices and email clients.
Studio Science delivered a flexible, reusable email design system that when uploaded to MailChimp was configured and ready for immediate use with no additional setup.
The MailChimp team loved the newsletter design. The design of the email template not only looked great, but continued to solidify MailChimp as leaders in their industry while saving them time and resources.