Integrate launches new brand with Studio Science designed website.
Integrate empowers B2B marketers to unify their demand marketing channels by combining technology, data, services, and integrations into a single SaaS platform so they can achieve quantifiable business outcomes.
Faced with the reality that customers demanded more than information about Integrate, the business needed to showcase successful outcomes from real customers.
After adopting a new purpose-driven brand identity, the Integrate team came to the conclusion that they needed to rapidly launch a new website in support of their new brand.
To be true to their customers, Integrate needed a website experience that would unite the Integrate brand throughout the customer journey and improve demand generation results. To achieve maximum return on investment, the new web experience needed to enable marketing programs to fuel the future growth of the business, and deliver a bold, efficient and inspirational experience to B2B marketing game-changers. Integrate needed an extremely bold UI design and an innovative UX to support their demand generation on an accelerated launch date timeline that most agencies don’t have the bandwidth to meet.
A partnership with Studio Science to redesign and launch the website was the answer the Integrate team needed to elevate their brand and UX to deliver the innovative experience their customers had come to expect.
To set a path for success, a combined team from Integrate, their partners, and Studio Science held a collaborative workshop to identify opportunities and define objectives for the new site.
The teams created sitemaps and UX designs with frictionless pathways to crucial conversion points to support their intentional demand marketing strategy.
As a fully engaged partner, the Integrate team was involved in every stage of the design and development, which improved time to market, collaboration and overall brand experience. Building on their input, Studio Science created a content-rich website designed to optimize demand generation results.
To date, Integrate has saved teams hundreds of hours monthly, generated three times more high-quality sales leads and impacted four times as many opportunities. The success of the website has had a profound impact on their customers, who can rest assured that more than 8 million lead records worldwide are accurate and secure.