Casey directs research and strategy activities in addition to providing editorial direction across all client deliverables. He has helped a diverse portfolio of clients develop a deeper understanding of people, design more meaningful brand experiences, and create more innovative solutions.
Casey benefits from an eclectic educational background, but if you ask him he will probably tell you he’s simply schooled in perspective. He holds a master’s degree in history, with a focus on cultural history, and a bachelor’s degree in PR, with a focus on sociology and propaganda.
After taking time off to teach college history courses Casey joined JMI, the world’s largest motorsports marketing agency. During his tenure as brand manager he helped redefine the agency’s brand identity, capabilities, and marketing strategy. While at JMI he also helped create some remarkably cool campaigns for global brands such as Verizon and Farmers Insurance.
Casey lives in Indianapolis with his wife Jill and their son Noah. If he can’t be found at home or in the office, he’s probably off the grid—fly rod in hand—pursuing fish and enlightenment, both of which continue to elude him.