Studio Science is a design and innovation consultancy. We help business-focused brands transform ambitious ideas into digital products and services, inspiring employees and building meaningful connections with customers.
Metaphorically Speaking: A Call to Humanize Enterprise Messaging
The longstanding perception that consumer purchases are motivated completely by emotion and impulse, while business buyers are driven entirely by rational decision-making processes, is both an over-simplification and frankly not true. This conventional wisdom has driven a tendency to dehumanize B2B transactions, creating a fundamental misunderstanding of how to leverage the power of narrative when talking to business customers.
Coveo Recent Work
Coveo provides an enterprise search solution that brings the most relevant information to the people who need it most.
The Interview Issue: Scott Dorsey and Kristian Andersen
Lucid Intuition: A Deep Understanding Between a Brand and its Customers
When brands possess a deep understanding of their customers, it gives them insight into how they fit into their customers’ lives. This level of understanding leads to lucid intuition, which provides confidence, direction, and a path to nurture a powerful connection with customers.